Friday, November 14, 2008
I recently partnered with Plural, a Brand Strategy and Design consultancy in Boston to design a 70 page anthology for Brandeis University. The collection of essays are written by academics on the subject of Jewish Experiential Learning—in other words, stepping out of the classroom and learning by doing. I really enjoyed working on it for a few reasons. The University has an existing brand that is well-designed and allowed me to build upon it. I also had really great photography to work with, which is not always the case. For this project, after reviewing every essay, I recommended photography styles and content that would support the text. The cover was printed in 4 color process, while the rest of the book is only 2 inks–blue and brown—however I used the two inks in a variety of combinations to really push the results. A lot can be done with only two inks! Above are a few spreads from the book.