2010 celebrates the 100th anniversary of the annexation of the Georgetown neighborhood by the city of Seattle—an important moment in the history of this colorful community. Over a period of several months I worked with the Georgetown Community Council to develop this identity which will be applied to materials for upcoming events, fundraising and marketing.
Some of the key words the identity needed to convey were: quirky, fun, historic, independent, gritty and enduring. It also needed to be timeless and evoke the personality of the neighborhood—a unique, rich historical past, along with spirited community activism.
I presented several options to choose from and in the end my favorite solution was chosen. The palette represents the brick of the neighborhood's buildings and the individual elements highlight some of the well known landmarks of the area.
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2 comments:
GREAT WORK! I love it!
I have done a few of these projects in the past and they are rarely easy, I guess like any branding effort – it needs to be strategic. Unfortunately, I think a lot of community brands lose something in the process of stakeholder review.
I gotta say, being a fan and patron of GeorgeTown, but never a resident – this brand speaks to me, keeps the past in mind, while being relevant to the evolution of the neighborhood. Nicely done.
Thank you for your comment! I think identity projects are just about the hardest problems for a designer to solve—they have to do and say so much—while at the same time being visually succinct. I'm really happy with the results and it's nice to hear the positive feedback. :)
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