Thursday, June 10, 2010

Seattle Animal Shelter Awareness Campaign

Last fall I was asked to be on the team to create an Awareness Campaign for the Seattle Animal Shelter. In addition to the dedicated folks and volunteers for the shelter, I've worked with Cindy Chischilly of White Canyon Design and Emily Rieman of Best Friend Photography—two huge animal lovers themselves. We designed a series of six ads which run on Seattle bus tails and interiors to educate the public on important issues: animal cruelty, spay/neuter, adoption, licensing, finding your lost pet and public safety. Currently the fourth ad, Find Me (pictured above), can be seen running on the busses so keep your eyes open. The final two are currently underworks and will launch later in the year.

The animals featured in the ads were all photographed specifically for the ads and their inspiring stories can be found on the shelter's website.

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