Friday, February 08, 2008
Logo makeover 101
From time to time we could all use a little spiffing up of our appearance. We might not even realize it until a friend points it out. For example, your girlfriend might say (nicely), "Do you know you've had the same hair style since 8th grade?" Or, "Just because you ARE a mom, doesn't mean you should be wearing those mom jeans!" It's those little things that we might never notice ourselves, but once you make the change you see what a huge difference it makes. Sometimes a logo needs a makeover too. It may not need a complete rebranding, but just a little tweaking here and there to make it work better. When a brand has equity and is recognizable, it makes sense to not reinvent the wheel. I worked with Treeswing, a Seattle based non-profit to improve upon their already good identity. The logo had a couple of challenges: in order for the tagline to be legible the tree had to be huge. Although it was two colors to begin with, they were not used in the best way possible. I adjusted the logo by scaling down the tree and using two more distinctly different greens to emphasize the human figure inside of the tree as well as the organization's name. This allowed for the tagline to be larger and be more legible. See what a big difference that just a few 'tweaks' can do?