Tuesday, February 05, 2008
Classic yet modern
When a client says they know exactly what they want before the project even begins, a red flag starts flapping away in my mind. That is because unless they have an understanding of marketing, design and branding—what they envision is probably not going to be what I think is a good solution. But every so often I have a client that 'gets it' and they are a joy to work with. Recently I partnered with Leah Steen who is opening a fresh, stylish and affordable home store in the Georgetown neighborhood of Seattle. If you've been to Gtown lately, you've noticed change is afoot there and I think Leah is one smart lady to be setting up shop. With a freshly signed lease lighting the fire, we moved fast and developed the brand for her store 'Revival' which will open Spring 08. She had a vision of a modern brand with classic, elegant roots. After looking through vintage type specimen books for inspiration, I chose a contemporary typeface 'Neutraface' which was based on signage designed by architect Richard Neutra. I printed her business papers on a recycled stock: Classic Crest Recycled Bright White which comes in a nice hefty 130 double thick cover weight, perfect if you want a substantial feeling business card.