In 2007 I did an identity project for La Luz Photography. My client wanted a logo and business card design that were sophisticated, classic and conveyed elegance—all qualities of her photography. She was also in love with letterpress because of its rich, tactile nature. We chose a lovely brown and robin's egg greyish blue for the color palette. At that time I didn't have my press up and running so we printed them at Bison Press in Bellingham who did a fantastic job.
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