Tuesday, April 07, 2009

Launching DZO Strategists

I recently created this system of business papers for DZO Strategists. Their objectives were to convey a solid, confident, smart and solution-driven brand. I designed the DZO identity last fall so it was great to take it to another level and apply it to their printed materials. I selected Neenah Classic Crest in Avalanche White which is another of my favorite enviro-friendly stocks. When choosing the perfect red for their identity, we felt limited by what Pantone had to offer so a custom red ink was mixed to exactly match what my own printer had produced.

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