Tuesday, January 29, 2008

Building a brand

Creating a brand for a new business is always exciting, particularly when it's for someone putting their heart and soul into the effort. When my friend Beth Cullom asked me to partner with her to develop the identity and business papers for her new art gallery I was happy to help. As a small business owner myself, I know keeping costs low is important when you're first starting out. I set out to design the materials as economically as possible, but still make them elegant and have elements of Japanese printmaking. Everything was printed on one of my favorite environmentally friendly papers: Neenah Environment PC White in one ink only. I had a stamp made of the little bird I designed which Beth uses to add an accent of red to each piece, showing a custom touch to each piece of correspondence from Cullom Gallery.

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