Tuesday, January 29, 2008
It IS easy being green
It's my lucky day when I have a client that is not only easy to work with, understands good design AND has a commitment to environmental concerns! I recently partnered with Bertschi School to create a brochure that complimented their new recruitment brochure. This new 'sister' brochure is all about their commitment to Sustainability & Diversity. Bertschi is an amazing school—energy, enthusiasm and enlightened thinking abound. I really admire clients that understand doing their part for the environment is not only good for the planet but also for their brand. It shows that they are forward thinking and respect the triple bottom line: planet, people and profit. We printed the brochure with an FSC certified printer with soy ink on FSC certified 100% recycled post-consumer waste paper (Neenah Environment PC 100) that was manufactured with 100% certified renewable energy and without the use of chlorine.